According to a Time article it may be due to biological programming. Now maybe scientists can move onto the more pressing issue of explaining why some guys choose to embarrass themselves by wearing pink clothes.
When shopping for baby gifts, everyone knows that blue is for boys and pink is for girls. But now there's evidence that those colors may be more than just marketing gimmicks. According to a new study in the Aug. 21 issue of Current Biology, women may be biologically programmed to prefer the color pink — or, at least, redder shades of blue — more than men.
1. Boys like blue, girls like pink - it's in our genes
2. Why Do Girls Like The Color Pink?
3. Study: Why Girls Like Pink
4. Girls really do prefer pink, study shows
5. Why Do Girls Like Pink?
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